It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine
Manage episode 234115940 series 1523350
Contenido proporcionado por Bronto Marketing Platform. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Bronto Marketing Platform o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the podcast, I’m joined by Ben Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatigue with segmentation. He describes the mistakes they made with their lifecycle campaigns and what he learned from them, detailing how metrics inform their post-purchase strategy and how they approach VIP customers.
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Greg Zakowicz
Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz
Ben Argov
Email: Ben@IWAwine.com
LinkedIn: https://www.linkedin.com/in/ben-argov-32a7a/
Website: https://www.iwawine.com/
Oracle Bronto
LinkedIn: https://www.linkedin.com/company/oracle-bronto/
Twitter: https://twitter.com/Bronto
Website: https://bronto.com/
82 episodios
Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
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Manage episode 234115940 series 1523350
Contenido proporcionado por Bronto Marketing Platform. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Bronto Marketing Platform o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the podcast, I’m joined by Ben Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatigue with segmentation. He describes the mistakes they made with their lifecycle campaigns and what he learned from them, detailing how metrics inform their post-purchase strategy and how they approach VIP customers.
For More:
Greg Zakowicz
Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz
Ben Argov
Email: Ben@IWAwine.com
LinkedIn: https://www.linkedin.com/in/ben-argov-32a7a/
Website: https://www.iwawine.com/
Oracle Bronto
LinkedIn: https://www.linkedin.com/company/oracle-bronto/
Twitter: https://twitter.com/Bronto
Website: https://bronto.com/
82 episodios
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Similar a The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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