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Crafting Brands that Resonate: A Conversation with Jim Pietrusznski
Manage episode 438175310 series 1358995
Contenido proporcionado por Liger Partners and Eric Holtzclaw. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Liger Partners and Eric Holtzclaw o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight’s strategies help brands stay relevant and impactful.
To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
104 episodios
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Manage episode 438175310 series 1358995
Contenido proporcionado por Liger Partners and Eric Holtzclaw. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Liger Partners and Eric Holtzclaw o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight’s strategies help brands stay relevant and impactful.
To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
104 episodios
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