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682: How to do better content testing
Manage episode 436530302 series 2679551
Contenido proporcionado por Trappe Digital LLC. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Trappe Digital LLC o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments.
Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.
763 episodios
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Manage episode 436530302 series 2679551
Contenido proporcionado por Trappe Digital LLC. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Trappe Digital LLC o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments.
Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.
763 episodios
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continue reading
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