714: How to measure the impact of SEO

The Business Storytelling Podcast

#Business #Marketing #Christoph Trappe

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

hace un año 24:06

MP3•Episodio en casa

Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8

787 episodios

714: How to measure the impact of SEO

The Business Storytelling Podcast

17 subscribers

published hace un año

MP3•Episodio en casa

787 episodios

#Business #Marketing #Christoph Trappe

Все серии

1
720: How to connect business storytelling to revenue 23:59

hace 17 días23:59

23:59

You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto , a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast". Connect with Sheri here: growthlanestrategies.com Skip to other content Content with purpose drives real results (1:48) Using AI to analyze data, not just create content (3:59) Measuring success beyond numbers (6:54) The overlooked middle funnel opportunity (11:07) Re-engaging dormant contacts for revenue (16:12) Setting realistic timelines for content ROI (20:07) Progress over perfection in content creation (22:49) Maximizing value through content repurposing (23:32)…

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719: Reviving the American Dream: The story of the Vortic Watch Company 24:00

hace 22 días24:00

24:00

RT Custer , co-founder and CEO of the Vortic Watch Company , joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers. Shop for your one-of-its-kind watch here: https://vorticwatches.com Skip to a specific section of the conversation: (0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches (4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea (7:36) Target market and watch sizes: Who wears Vortic watches (8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski (11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers (13:44) History of pocket watches: From mobile timekeeping to modern wristwatches (17:33) Why Vortic focuses exclusively on American-made pocket watches (19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches (22:09) How customers choose their Vortic watches: The importance of personal connection and story…

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718: What's good AI prompt writing? 21:07

hace 4 weeks21:07

21:07

Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here: https://amzn.to/3Ey5I9a

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717: Is copywriting a good career? 23:16

hace 5 weeks23:16

23:16

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays. Jump to specific chapters: (0:22) Evolution of Copywriting - Changes from traditional journalism to modern digital tools - Impact of technology on writing processes - Speed vs quality expectations (4:02) Job Market Analysis - Number of copywriter positions on LinkedIn - Difference between "copywriter" and "copywriting" roles - Various job titles that include copywriting duties (8:15) Modern Copywriting Requirements - Cross-channel expertise - Digital and physical content creation - Platform-specific writing considerations (12:30) Data and Analytics in Copywriting - Importance of metrics - Challenge of measuring multi-channel campaigns - Balance between creation and analysis (15:45) Role Evolution and Job Requirements - Perfectionism vs productivity - Grammar and editing expectations - Years of experience needed - Integration with strategy and data analysis (18:20) Tools and Technology - AI tools for content creation - Transcription services - Video editing capabilities - Avatar creation tools (20:45) Career Outlook and Conclusions - Number of people with copywriting in their titles - Job market realities - Career viability assessment - Changing expectations in the field More episodes: http://christophtrappe.com/podcast…

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716: Podcasters highlight their favorite non-profits during Podcasthon 2025 22:49

hace 6 weeks22:49

22:49

Jeremie Mani , founder of Podcasthon , joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org

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715: "We Tried That Once" And Other Excuses That Sabotage Business Success! 24:29

hace 7 weeks24:29

24:29

We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus , author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0

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714: How to measure the impact of SEO 24:06

hace 7 weeks24:06

24:06

Brian Piper , author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8…

1
713: AI and Copyright - How does it all work? 22:52

hace 8 weeks22:52

22:52

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/

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712: The art of self-leadership with Heather Younger 23:49

hace 10 weeks23:49

23:49

Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731…

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BONUS: How I clean up sound on video with Adobe Podcasts 3:23

hace 12 weeks3:23

3:23

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance

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711: What's the role of business storytelling in research? 24:30

hace 12 weeks24:30

24:30

Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/

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710: The value of online reviews for local businesses. 23:40

hace 12 weeks23:40

23:40

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's company here: fencepost.co Join us.…

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709: Should you use your name as your website's URL 23:04

hace 12 weeks23:04

23:04

I have ChristophTrappe.com . Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

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708: The role of creativity in advertising 23:32

hace 12 weeks23:32

23:32

James Hurman , founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKkaY…

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707: Are you saying what people can't unhear? 24:15

hace 13 weeks24:15