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Ep. 3: Finding the story
Manage episode 336242694 series 3136509
Contenido proporcionado por Tim Calkins and Abe Lubetkin, Tim Calkins, and Abe Lubetkin. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tim Calkins and Abe Lubetkin, Tim Calkins, and Abe Lubetkin o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Many presenters unknowingly skip the most important step when planning out what they’re going to say, argues Tim Calkins, an award-winning marketing professor at Northwestern’s Kellogg School of Management. In this episode, Tim shares frameworks presenters can use for finding and building the core story they want to tell, before making the first slide. Tim is the author of the recently published book, "How To Wash a Chicken: Mastering The Business Presentation." Interviewed by Abe Lubetkin.
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