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Contenido proporcionado por Nick Berry. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Nick Berry o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Austin Mullins: Becoming an SEO and Content Craftsman, Agency Builder and Thought Leader

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Manage episode 431216987 series 3574996
Contenido proporcionado por Nick Berry. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Nick Berry o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Full Episode Page: Austin Mullins: Becoming an SEO and Content Craftsman, Agency Builder and Thought Leader

Episode Summary: In this conversation, Austin Mullins discusses the importance of effective communication in business and the value of gaining experience and expertise. He shares his journey from copywriting to sales to starting his own agency, Conversion Media. The conversation covers the importance of both tangible and intangible aspects of marketing, the need for prioritization in technical SEO, the value of understanding the audience, the limitations of AI in content creation, and the SEO skills assessment and coaching program.
Takeaways

  • Gaining experience and expertise through practice and exposure to different industries can enhance your skills and knowledge.
  • There is a tension between wanting a definite path in marketing and the limitations of data visibility.
  • Technical SEO should be prioritized based on estimated impact and ROI
  • Content marketing is a portfolio game where not everything will work, but enough quality work will yield results
  • The SEO skills assessment helps measure skills maturity and plan learning and development initiatives
  • Upskilling existing team members can be more effective than hiring senior SEO talent
  • Access the free Ascent SEO Skills Assessment tool here.

Where to Find Austin:

If you're here for the Aha's! and you want to get a jumpstart - I made something for you.
It's my list of my 20 Top Aha! Moments from The Business Owner's Journey guests.
If you want to cut to the chase, just go to
NickBerry.info/earnedsecrets and get your copy.

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.
🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge
âž• Interested in sponsoring, appearing on tBOJ, or having Nick as a guest on your podcast?
âž• Learn more about Nick Berry

  continue reading

28 episodios

Artwork
iconCompartir
 
Manage episode 431216987 series 3574996
Contenido proporcionado por Nick Berry. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Nick Berry o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Full Episode Page: Austin Mullins: Becoming an SEO and Content Craftsman, Agency Builder and Thought Leader

Episode Summary: In this conversation, Austin Mullins discusses the importance of effective communication in business and the value of gaining experience and expertise. He shares his journey from copywriting to sales to starting his own agency, Conversion Media. The conversation covers the importance of both tangible and intangible aspects of marketing, the need for prioritization in technical SEO, the value of understanding the audience, the limitations of AI in content creation, and the SEO skills assessment and coaching program.
Takeaways

  • Gaining experience and expertise through practice and exposure to different industries can enhance your skills and knowledge.
  • There is a tension between wanting a definite path in marketing and the limitations of data visibility.
  • Technical SEO should be prioritized based on estimated impact and ROI
  • Content marketing is a portfolio game where not everything will work, but enough quality work will yield results
  • The SEO skills assessment helps measure skills maturity and plan learning and development initiatives
  • Upskilling existing team members can be more effective than hiring senior SEO talent
  • Access the free Ascent SEO Skills Assessment tool here.

Where to Find Austin:

If you're here for the Aha's! and you want to get a jumpstart - I made something for you.
It's my list of my 20 Top Aha! Moments from The Business Owner's Journey guests.
If you want to cut to the chase, just go to
NickBerry.info/earnedsecrets and get your copy.

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.
🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge
âž• Interested in sponsoring, appearing on tBOJ, or having Nick as a guest on your podcast?
âž• Learn more about Nick Berry

  continue reading

28 episodios

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