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Episode 068: Interview with Fiona Scott
Manage episode 364094120 series 2915685
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Fiona is a print journalist, business owner and award-winning TV producer/director with a fascination for people's stories all her life – ever since seeing a TV reporter in action more than 40 years ago.
Today, as a respected media consultant, recently named the UK's Top PR Adviser 2021 to 2022, prolific blogger and PR (Public Relations) trainer, Fiona cuts through all the BS false promises to get journalists truly interested in you and your stories.
In this episode, Fiona talks us through her career in journalism, building her PR company - Fiona Scott PR, and her involvement in awards from entering, judging and sponsoring. There is so much Fiona knows about the awards industry, so we are delighted to share this with you.
{1.45} Fiona starts off by telling us the dream that sparked her career in journalism
{2.25} How Fiona ended up working in TV but initially trained as a teacher
{3.54} Why Fiona decided to go from being employed to self-employed (running her own PR company)
{5.00} The evolution of how we consume media from 2009 and how business is a separate skill from your original skill-set
{6.20} When awards first cropped up on Fiona's radar
{8.00} The awards that Fiona has entered in for her business
{9.08} Awards for smaller companies (Solopreneur category) that is currently sponsored by Fiona to show her support for small businesses
{11.07} Tips from Fiona on judging awards and what she is looking for from entrants
{14.01} Working with businesses who have won awards and how to make the most of the publicity from it
{16.16} Credibility of winning an award from a journalism perspective
{17.50} Fiona's involved in business networking and the support associated with a business community
{20.48} The launch of Fiona's podcast with a focus on PR and sharing tips within the industry
{23.25} Fiona's main piece of advice for early-on businesses
You can find out more here:
WEBSITE: www.scottmedia.uk
LINKEDIN: https://www.linkedin.com/in/thefionascott/
TWITTER: https://twitter.com/theFionaScott
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