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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Introducing AI: get smarter with your built environment marketing
Manage episode 400079998 series 2941560
Contenido proporcionado por Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.
So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.
It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use.
We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all.
Key takeaways:
- A quick rundown on what AI is
- AI tools that we’ve used
- Practical ways you can get started using AI in your marketing workflows
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.
Resources and Links
Click here for the full shownotes including a list of the tools mentioned in this episode.
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