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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 60: From ballerina to architecture marketing with Ellie Sharpe
Manage episode 386881757 series 2941560
Contenido proporcionado por Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.
In this episode, we talk about
- Succession planning and acquisitions
- The power of focusing on the human story and campaigns
- How thought leadership and innovation are key parts of their marketing approach
- Their approach to awards and the role is has played in boosting visibility
- How they've re-adopted an 'old school' tool for presentations, pitches and collaboration
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About the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
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