))
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
«
»
Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup
Manage episode 359541700 series 2941560
Contenido proporcionado por Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities.
Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team.
In this episode we cover:
- why Arup invests in marketing
- why Arup is looking to broaden the marketing conversations they have from traditional audiences
- the impact of digital and Covid on how they go to market
- why and how Tristram approaches LinkedIn.
The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.
Resources
Support this show by:
- sharing us on social
- following us on Apple or Spotify
- leaving a review on Apple or Spotify
- or telling a friend about the show who you think will benefit.
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
88 episodios
Compartir
