))
202: The perils of agency search
Manage episode 461283227 series 3436930
Contenido proporcionado por Creative Brief Workshops LLC. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Creative Brief Workshops LLC o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Our friend Vivek Kuchibhotla returns to talk about the challenges brands face when they search for a new ad agency.
He's a veteran of Leo Burnett, where he worked on Proctor & Gamble, first in Venezuela, then Hong Kong, finally in Chicago. He was then put to work on the global MacDonald's business.
Vivek is also on the faculty of the Association of National Advertisers. He teaches a variety of workshops on agency search and managing agency/client relationships.
Henry Gomez and I are thrilled to bring back an experienced advertising professional to talk about the intricacies of the agency world too many of us know little about.
100 episodios
Compartir
