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Why isn't your brand turning heads?
Manage episode 409090342 series 3222850
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Ever wonder why your brand isn't turning heads? I've got some thoughts.
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5 thoughts about why your business brand isn’t turning any heads.
01 - Lost in Translation
Is your brand echoing the same messaging as your competitors?
Differentiation is crucial in a crowded market.
Develop a unique selling proposition and brand voice to avoid being another "me too" brand.
02 - Message Mayhem
Does your brand story resonate with customers or do your messages change all the time?
If your brand narrative is difficult to follow or fails to connect emotionally, you can lose and confuse your audience.
Remember, consistent, compelling storytelling is vital to building an influential brand.
03 - Ghost Town
Are you getting engagement for your content and stories? Are customers responding to your emails?
A brand that fails to connect is like a ghost town - eerily quiet, instantly forgettable.
Use your brand voice like a town crier, proclaiming your message from the rooftops.
04 - Trust Issues
Ultimately your brand is a promise that you’re making to customers.
Businesses that fail to deliver on their brand promises are on shaky ground.
Maintain customer trust by ensuring your brand's actions align with its words.
05 - Invisible Man Syndrome
A strong, recognizable visual identity stays imprinted in your customers' minds.
Are you losing potential brand recognition due to a weak or inconsistent brand identity.
Build a brand face that paints an unforgettable picture.
What Can You Do? Review, Refresh and Rebuild
Review your brand from top to bottom to ensure that you’re always delivering a consistent and powerful message.
Look for opportunities to strengthen and refresh your brand story when necessary.
And don’t be afraid to rebuild your brand when you’ve made a big change.
Want more? Grab a copy of my paperback or eBook Bundle. Available at TheArtofBrandtelling - dot - com
Use code MORE20 for 20% off the eBook Bundle.
Follow me for more thoughts on improving your brand story and connecting with your audience:
LinkedIn: https://arthurgermain.com
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