Brandtelling Podcast - Who is Your Customer?
Manage episode 332258039 series 3222850
Without a well-defined ideal customer, your professional services business isn't hitting the mark. It doesn't matter what your business offers or how well your product of service works -- if you don't have a clear idea about who you serve! Brandtelling Principal & Chief Brandteller Arthur Germain tackles this topic in this episode of the Brandtelling Podcast.
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