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Brandtelling Podcast - Dump the Marketing Funnel
Manage episode 332258030 series 3222850
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Today we bust a common marketing myth: The Marketing Funnel -- and we provide something else to replace it that works a lot better. What's wrong with the Marketing Funnel? It's broken. It assumes everything is a lead that comes into the top and that all your leads will glide out of the bottom as prospective customers. But we know it doesn't really work that way, right? In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses how Staging Your Content for Awareness, Consideration and Decision works better than the old Marketing Funnel.
And here is a great infographic you can use as a reference: https://download.brandtelling.com/stages
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