How InsideHook Uses Social Whitelisting to Turn Ads into Trusted Endorsements

The Boost with Greg Rollett

Is social whitelisting the next big revenue driver for publishers? In this episode of The Boost, host Greg Rollett dives into the power of social whitelisting with Elisabeth Chambry, Director of Commerce at InsideHook. With experience from InsideHook, Insider Reviews, and Wirecutter, Elisabeth shares her expertise on how publishers can boost revenue and brand trust by partnering with advertisers to run ads directly through their social channels.

Greg and Elisabeth break down the strategy behind InsideHook’s approach to social whitelisting and how it’s helping publishers deliver more authentic, trusted ads that audiences actually respond to. Elisabeth shares why InsideHook’s editorial integrity is central to their success, emphasizing the importance of only partnering with brands that align with their values. Plus, she offers real-world examples and actionable tips on selecting the right partners, setting up licensing fees, and avoiding common pitfalls that publishers may face.

If you’re a publisher, brand, or marketer looking to drive more ROI from social ads while building audience trust, this episode is packed with actionable strategies you can start using now. Greg and Elisabeth bring valuable insights on how to turn social whitelisting into a meaningful revenue stream while maintaining a high standard of editorial quality.

Whether you’re gearing up for Q4 or looking to strengthen your social strategy in 2025, don’t miss this in-depth look at one of today’s most effective tools for content-driven commerce.

About The Boost:

The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce.

Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.

The Boost Is Presented By:

The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates

Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/west

Get In Touch:

Greg Rollett can be reached at [e-mail]

https://www.linkedin.com/in/gregrollett/

https://x.com/gregrollett