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JCPenney Sells Out with Joel Kim Booster and Scott Seiss | 39
Manage episode 422806525 series 3503350
Contenido proporcionado por Wondery. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Wondery o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
When JCPenney, the 100-year-old department store, decided to rebrand in 2011, they sought the best in the biz to give them a makeover. Enter Ron Johnson, the affable retail genius behind the Apple Store. Hailed as a techy visionary, Johnson was supposed to reinvent the brand. Instead, he alienated customers with high prices and a baffling shopping experience. Martha Stewart and a tea kettle that somehow actually looked like Hitler all contributed to this failed experiment that cost the once beloved company billions.
Listen to The Big Flop on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-big-flop/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Manage episode 422806525 series 3503350
Contenido proporcionado por Wondery. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Wondery o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
When JCPenney, the 100-year-old department store, decided to rebrand in 2011, they sought the best in the biz to give them a makeover. Enter Ron Johnson, the affable retail genius behind the Apple Store. Hailed as a techy visionary, Johnson was supposed to reinvent the brand. Instead, he alienated customers with high prices and a baffling shopping experience. Martha Stewart and a tea kettle that somehow actually looked like Hitler all contributed to this failed experiment that cost the once beloved company billions.
Listen to The Big Flop on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-big-flop/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
68 episodios
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Similar a The Big Flop
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