Unlocking Omnichannel growth for B2B merchants, with Matt Dornfeld from Feedonomics

The BIG, commerce Podcast

Join Luigi and Matt Dornfeld from Feedonomics in this engaging conversation with valuable insights on creating an effective omnichannel strategy for your brand.
Matt shares his experience at BigCommerce and how their M&A strategy led to the acquisition of Feedonomics, why the platform plays such a crucial role for merchants and the importance of bridging the education gap for B2B merchants.
From Google Ads to more complex channels, Matt and Luigi explore a wide range of omnichannel opportunities for B2B merchants to leverage as their brand expands.
Discover the keys to investing in the right tools and gaining the necessary education to make confident decisions without feeling overwhelmed.
Efficiencies and integration are imperative for business growth, and we delve into the complexities of investing in platforms like Feedonomics. Learn about the benefits of automation, improved data integrity, and reduced human errors. The conversation also covers the importance of considering long-term business goals and the potential for redeploying personnel to focus on higher-value activities.
Don't miss out on these invaluable tips on using the same product data for both Google Ads and post-purchase communication strategies.
Matt Dornfeld on LinkedIn
Feedonomics
Watson Weekly Podcast

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Capíttulos

1. Unlocking Omnichannel growth for B2B merchants, with Matt Dornfeld from Feedonomics (00:00:00)

2. B2B OmniChannel Strategy With Feed Nomics (00:00:02)

3. Omnichannel Strategy for B2B Merchants (00:08:42)

4. Investing in B2B Marketing Efficiency (00:15:57)

5. Efficiencies and Integration for Business Growth (00:23:09)

6. B2C Investing With Buy With Prime (00:34:21)