Ep. 134: Life after product-market fit w/ Evan Kirkham from Outlier

The Betting Startups Podcast

Ep. 134 features Evan Kirkham from Outlier, which is a cutting-edge sports betting app that helps users make smarter bets, no matter the sportsbook.

Hear him discuss:

• How life has changed for Evan and the Outlier team after finding product-market fit since his last appearance on the podcast
• Insight into Outlier's internal product development process, and how they maintain a strong shipping cadence with a lean team
• The flywheel that has led to Outlier pushing over 500,000 bets per week to sportsbook partners
• His guiding principles on team building and scaling headcount
• Why Outlier has eschewed affiliate revenue despite it being an obvious monetization channel
• His assessment of the competitive landscape within the betting tools category
• What he learned after launching a fundraising process earlier this year, and why he ultimately abandoned it in favor of organic growth
• His approach to doing cold outreach to get calls with in-demand people

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Catch the video version of this episode here.

Learn more 👇

➡️ Outlier website

➡️ Evan Kirkham on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.