505: Michael Sasser: Booking Strategies to Attract Ideal Photography Clients

The Beginner Photography Podcast

In this episode of the podcast, I chat with Michael Sasser, an influential boudoir photographer dedicated to capturing natural beauty and challenging negative self-perceptions. Michael shares his journey, revealing how authenticity and emotional connection form the cornerstone of his work.

THE BIG IDEAS

• Building Trust: Creating meaningful connections with clients enhances comfort and authenticity in photos.
• Natural Beauty: Emphasizing minimal editing preserves the true essence of your subjects.
• Emotional Connection: Understanding client motivations ensures a personalized and impactful experience.
• Market Challenges: Highlight client reviews and real interactions to promote boudoir photography effectively.

PHOTOGRAPHY ACTION PLAN

1. Create a Comfortable Environment: Engage in genuine conversations to understand your client's insecurities and aspirations. Show images during the shoot to build trust and create a bond.
2. Focus on Natural Editing: Limit your use of Photoshop to preserve natural features, including imperfections. Improve your in-camera skills to reduce the need for heavy post-processing.
3. Develop Effective Communication: Use phone calls or personal emails to deeply understand client motivations. Craft email content that addresses common client concerns and reassures them.
4. Build a Robust Portfolio: Showcase a variety of authentic, minimally edited boudoir images. Include client testimonials and detailed experience stories to attract new clients.
5. Implement a Strategic Booking System: Set limits on the number of shoots per month to maintain quality and manage demand. Use a waitlist to create anticipation and ensure you work with ideal clients.

RESOURCES:
Visit Michael Sasser's Website - https://sasserstillsboudoir.com/
Follow Michael Sasser on Instagram - https://www.instagram.com/sasserstillsboudoir/

Get Back your Family Time and Start Building Your Dream Photography Business for FREE with CloudSpot Studio.
And get my Wedding and Portrait Contract and Questionnaires, at no cost!
Sign up now at http://deliverphotos.com/

Grab your free 52 Lightroom Presets at
http://freephotographypresets.com/

Connect with the Beginner Photography Podcast!

• Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group
• Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa
• Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/

Thanks for listening & keep shooting!