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How to Use Storytelling to Create Impactful B2B Brand Messaging with Jarie Bolander
Manage episode 397536341 series 3422484
Contenido proporcionado por Linda Fanaras. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Linda Fanaras o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of B2B Brand180, Linda interviews Jarie Bolander, an expert in B2B storytelling. Jarie offers insights and strategies for transforming B2B brands with compelling storytelling. He explores the power of emotional appeal, logical progression, and credibility in persuasive storytelling, as well as the significance of aligning narratives across various platforms and marketing materials. Additionally, Jarie presents a valuable framework for weaving storytelling into B2B branding and strategy.
More about Jarie:
https://www.linkedin.com/in/jariebolander/ and https://decisioncounsel.com/
You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
and visit Millennium Agency at https://www.linkedin.com/company/millagency/
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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