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Geico: The Value of Segmented Marketing
Manage episode 348671970 series 3422484
Contenido proporcionado por Linda Fanaras. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Linda Fanaras o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, we discuss the value of creating segmented marketing materials for different demographics, and dissect how Geico goes to the extreme with some of their campaigns by actively dissuading some audiences from purchasing their products.
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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