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45. My brand story in 15 minutes a day. Part 3 - The Guide
Manage episode 433095908 series 3458291
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Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.
In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
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Capíttulos
1. 45. My brand story in 15 minutes a day. Part 3 - The Guide (00:00:00)
2. Overview (00:00:03)
3. Introduction (00:00:34)
4. Coaching session (00:01:49)
5. Plan of action (00:09:24)
48 episodios
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