EPISODE 54: The Rise of Celebrity Scratchers with Ross Berg (@hotscratcher)

The Artful Dollar

In this episode of The Artful Dollar Podcast, host Ryan Roi dives into the hot topic of professional 'scratchers' or self-taught tattoo artists with guest Ross Berg, known as 'Hot Scratcher'.

Together they discuss the rise of these artists, their unique marketing strategies, and how the pandemic influenced a surge in DIY tattooing. This conversation sheds light on the evolving landscape of tattooing, examining both the challenges and innovations impacting the industry. Whether you're an aspiring artist or a seasoned tattooer, this episode offers insightful perspectives on the business and art of tattooing.

Follow Ross on social media:

Instagram: @hotscratcher

https://www.instagram.com/hotscratcher/

YouTube:
https://www.youtube.com/@hotscratcher

Website:

https://www.hotscratcher.com/

TikTok:

https://www.tiktok.com/@rosscberg?_t=8nrTOrKGXWw&_r=1

Artists mentioned in introduction:

@blackmetalsosa

https://www.instagram.com/blackmetalsosa/

@ethansfleapit

https://www.instagram.com/ethansfleapit/

@prettyskinstickers

https://www.instagram.com/prettyskinstickers/

@dirtinmyskin

https://www.instagram.com/dirtinmyskin/

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Chapters:

00:00 Introduction

09:34 Interview with Ross Berg

14:39 The Controversy of Self-Taught Tattoo Artists

24:55 The Economics and Marketing of Tattooing

36:29 Inclusivity and Gatekeeping in the Tattoo Industry

43:40 The Problem with Traditional Apprenticeships

48:16 Mission to Improve Tattoo Education

56:22 The Challenges of Tattooing

01:07:37 The Importance of Tattoo Education

01:17:55 Final Thoughts and Contact Information

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Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.

Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.

Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now:

https://Theartfuldollarbooking.as.me/?appointmentType=67870225

This is for tattooers and shop owners who:

• Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience
• Ready to take a radically new approach to marketing (Not just a few tips and tricks)

On this call we will:

• Take a look at your current approach to marketing
• Identify what is stopping you from staying consistently booked
• Offer a strategy moving forward

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Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

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Follow me on Instagram- IG: ryanroitattoo

https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

#tattooartist #tattooeducation