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Changing the Apartment Marketing Game: The Shift in Search Behavior with Eden Chai
Manage episode 431937819 series 3572237
Contenido proporcionado por Chris Johnson & Anne Baum, Chris Johnson, and Anne Baum. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chris Johnson & Anne Baum, Chris Johnson, and Anne Baum o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk about how influencers drive demand for products and finding a balance between driving demand for a brand and reacting to discovery searches. With surprises around every corner you will walk away from this episode with the confidence and curiosity to rethink your apartment search marketing game.
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