#623: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs

The Agile Brand with Greg Kihlström®

Is your brand ready to thrive in a world where AI-driven agents become the primary point of contact for your customers?

Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through cutting-edge technology. Gil recently spearheaded a global survey in collaboration with McCann Tech and Coleman Parkes, exploring the impact of AI-based agents on brand identity.

With Agentic AI emerging as the next frontier in customer experience and marketing technology, Gil is here to help us unpack how businesses can adapt to this transformative trend and create meaningful connections in the age of AI.

Gil Rosen is chief marketing officer at Amdocs, responsible for managing its global brand, product marketing and customer marketing. In this role, he leads development of Amdocs’ vision, delivery of strategic research insights to customers, as well as the company’s overall go-to-market activities. Gil heads a team of global marketing professionals and is a member of the company’s executive management team. Previous to this, Gil served as the chief marketing and innovation officer at Bezeq, Israel’s largest telecommunication provider.