From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
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#578: The future of shoppable TV with Peter Hamilton, Roku
Manage episode 440842321 series 2577060
Contenido proporcionado por The Agile Brand. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Agile Brand o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships.
While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it’s also a strategic advertising destination for some of the biggest brands from Disney to McDonald’s. To talk about all of this as well as some recent announcements, I’d like to welcome Peter Hamilton, Senior Director of Ad Innovation, Roku.
Peter Hamilton is an experienced technology executive as well as an active advisor and investor in tech startups with passionate founders. He joined Roku in 2021 as the Head of Television Commerce. Today, he is the Senior Director of Ad Innovation at Roku, where his teams build all consumer-facing ad experiences on Roku.
RESOURCES
Roku website: https://www.roku.com/
Roku Ads Manager: https://advertising.roku.com/solutions/advertise/ads-manager
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
611 episodios
Compartir
Manage episode 440842321 series 2577060
Contenido proporcionado por The Agile Brand. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Agile Brand o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships.
While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it’s also a strategic advertising destination for some of the biggest brands from Disney to McDonald’s. To talk about all of this as well as some recent announcements, I’d like to welcome Peter Hamilton, Senior Director of Ad Innovation, Roku.
Peter Hamilton is an experienced technology executive as well as an active advisor and investor in tech startups with passionate founders. He joined Roku in 2021 as the Head of Television Commerce. Today, he is the Senior Director of Ad Innovation at Roku, where his teams build all consumer-facing ad experiences on Roku.
RESOURCES
Roku website: https://www.roku.com/
Roku Ads Manager: https://advertising.roku.com/solutions/advertise/ads-manager
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
611 episodios
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Similar a The Agile Brand™ with Greg Kihlström
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
…
continue reading
If you like a real-life story that features grit, grace, and a lot of gumption, then you’re in the right place. Get ready to hear some courageous women talk about how pivotal, teachable “ah-ha” moments have reshaped their confidence and delivered opportunities they never imagined. It didnt happen by chance of course. No sir ree. They figured out new, sometimes uncomfortable ways, to put themselves out there in a way that shouts they get it—they are absolutely 100% worth knowing. You’ll hear ...
…
continue reading
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…
continue reading
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continue reading
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