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S3 E10 - Tom Triscari - ANA Programmatic Report
Manage episode 368082473 series 3312064
Contenido proporcionado por Wayne Blodwell. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Wayne Blodwell o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.
In this episode Tom & Wayne discuss;
- The findings of the report
- Information asymmetry
- Misaligned incentives
- Tips that buyers can take to overcome issues highlighted
The 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look
Hosted on Acast. See acast.com/privacy for more information.
40 episodios
Compartir
Manage episode 368082473 series 3312064
Contenido proporcionado por Wayne Blodwell. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Wayne Blodwell o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.
In this episode Tom & Wayne discuss;
- The findings of the report
- Information asymmetry
- Misaligned incentives
- Tips that buyers can take to overcome issues highlighted
The 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look
Hosted on Acast. See acast.com/privacy for more information.
40 episodios
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continue reading
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