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Pioneering Customer Advocacy in B2B
Manage episode 288418540 series 2901019
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Sky championed the art of annoying customers as well as making it nearly impossible to leave, so much so that it triggered an Ofcom investigation.
But in an ideal world, your customers shouldn’t be scrambling to get away from you and the government shouldn’t have to step in to let them escape!
The polar opposite of that is where customers love you and what you do for them, so much so, that they advocate on your behalf to help you gain more customers.
So enter the world of B2B customer advocacy.
It’s been gathering pace in recent years and leading players in the B2B world are reporting major successes from having developed their own customer advocacy programs to both retain customers and drive growth.
B2B customer advocacy, regardless of your size, needs to be on your radar if growth is what you’re after.
Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.
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Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
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