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How To Create A Winning PR & B2B Strategy
Manage episode 288418557 series 2901019
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PR is underused by most B2B businesses. And what I mean by that is referring to having a detailed quarterly plan for how a business will strategically leverage PR with defined goals in mind.
PR is incredibly effective when it’s an integral part of your overall marketing strategy. But still, only a select number in any given niche use it to its full potential.
So the purpose of this week’s show is so that you can hopefully be inspired to re-evaluate this incredibly powerful marketing channel and how you could use it to generate more leads and sales.
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