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29_Sponsor Activations
Manage episode 356832433 series 3371677
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For nonprofits, sponsorship packages all tend to look the same; logos on websites and printed materials, tables at the event, social media mentions, etc. So how does a nonprofit stand out from the competition and create long term relationships with their sponsors? The answer…Sponsor Activations.
In this episode I share:
- What is a sponsor activation?
- Why a hybrid model of the tiered package + activations is preferred.
- A step by step process for coming up with activation ideas and pitching them to sponsor prospects.
LISTENER ACTION ITEM
After listening to the episode, come up with an idea for one sponsor activation, make a list of 1-2 companies that would be a good fit for that activation and follow the steps to pitch the activation to that sponsor.
LIST OF RESOURCES & SOCIAL MEDIA HANDLES
SHOW NOTES: https://www.thatsoundslikeaplan.net/episodes/29
Ep. 28_7 Steps to Get Ready for Sponsorship Sales
If you have questions about working one-on-one with me, you can set up a free discovery call by contacting me at info@rippleeventmktg.com
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Text me with a comment, question or topic you'd like me to cover in a future episode.
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