Episode 11 - Level Up Your Leads with Scott Corbett, Marketing Strategist at Lightmark Media

That Real Estate Tech Guy

Jordan Fleming sits down with Scott Corbett of Lightmark Media to discuss paid advertising, increasing lead generation, and knowing your personal brand. Spending money on advertising is inevitable for most REI professionals, and it can be intimidating to figure out where to spend and how much. Scott explains why getting your ads in front of the right people is a core solution to many of your problems.
“The point is, you've got to try to make your ad spend be as efficient as possible. Put your ads in front of the right people, whether it's driven by geography or a custom data set that you can import, and then use a filtering tool for your ads to make it more efficient.” - Scott Corbett on using technology to drive ad spend.
Jordan and Scott discuss marketing as an investment rather than simply a business cost. “You've got to use that ROI framework,” Scott explains. “It's not just spending money; you’re investing money in generating marketing that's gonna pay off.”
It’s clear that knowing where to place ads is a huge part of effective paid advertising for real estate investors, but so is knowing your unique brand and fleshing out your social media presence. Scott points out that “the stronger your brand presence is in a market, the less hard the paid ads have to work.” Your strengths as a real estate investor aren’t just numbers and the bottom line, it’s also how you’re perceived by potential buyers.
“You’ve got to start with the place of who am I? And how do I help people? And who do I help? Get comfortable being that person, showing up and getting the message out there.”
As always, the Fast Five rounds out the episode, so stay tuned to learn what Scott thinks is the future of effective social media (here’s a clue: video, video, video!).
About Scott Corbett
Scott is the founder of Lightmark Media, a full-service agency that has served operators, educators and capital raisers in the real estate space for over 10 years.
Lightmark has a 10-year track record of helping real estate investors around the US do more deals more profitably by delivering motivated seller leads and ready buyers. Lightmark also helps REI thought leaders build and sell coaching and training products. And if you raise money or want to, we can help you raise more of it, easier and faster, using proprietary strategies and systems. An all-in-one marketing solution for real estate investors, coaches, educators and anyone raising capital for real estate funds and syndications
Scott graduated from the University of Georgia and lives outside of Athens GA with his wife and 2 children. Go Dawgs!
Learn more at https://www.Lightmarkmedia.Com
About That Real Estate Tech Guy Podcast
That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.
Interested in being a guest? Head to thatrealestatetechguy.com and let us know!
For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/