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From Pharmacy to Property: Michael Seymour's Visionary Journey with Tall Poppy Real Estate
Manage episode 459823919 series 3603762
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Join us for an engaging conversation with Michael Seymour, the visionary force behind Tall Poppy, as he shares his inspiring journey from the world of pharmacy to revolutionizing real estate in New Zealand. Discover how for Michael, a chance enrollment in pharmacy school by his mother unearthed a natural flair for business and a desire to question the status quo. Through his story, we explore the power of tenacity and adherence to core values and ethics, whether in managing his own ventures or navigating the corporate landscape.
Peek into the evolution of Tall Poppy, a real estate company that defies tradition and sets new industry benchmarks. Michael recounts the strategic innovations that propelled the company — from a flat fee service to a tiered fee structure that offers unparalleled value. Drawing parallels from his pharmacy experience, he emphasizes transparency and tangible value over the opaque practices prevalent in real estate. Plus, learn how technology and strategic decisions, like minimizing physical office costs, have enabled Tall Poppy to provide exceptional service while maintaining affordability.
Throughout our discussion, we uncover how Tall Poppy is redefining trust and transparency in real estate, fostering a culture of empathy and empowerment for consumers. Michael's insights reveal how Tall Poppy's innovative approaches, such as the "list and sell" model and leveraging technology, empower buyers with crucial information, reshaping their real estate experience. His strategic avoidance of the overly competitive Auckland market in favour of more pragmatic regions underscores a commitment to meaningful, consumer-focused growth. Listen in as Michael shares his ambitions for Tall Poppy's future, aiming to transform real estate transactions into informed, transparent, and empowering experiences.
Capíttulos
1. Achieving Success With Tenacity and Values (00:00:00)
2. Business Success and Brand Evolution (00:06:49)
3. Evolution of Tall Poppy Brand (00:10:38)
4. Real Estate Transparency and Technology (00:19:46)
5. Modern Real Estate Brand Evolution (00:30:53)
6. Real Estate Innovation and Buyer Empowerment (00:37:19)
7. Inspiring Journey of Michael (00:49:17)
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