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Contenido proporcionado por Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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E3: How to do creative marketing as part of the product and successful online campaigns – with Elad Simon

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Manage episode 291908822 series 2922782
Contenido proporcionado por Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
(Episode Language: Hebrew) Hey friends, In this episode, Elad Simon, currently the CEO of Craft and formerly the VP of Google and Taboola, shares with us a number of successful campaigns that he ran at Google that were mainly offline campaigns. Yes, Google does offline campaigns too, so why not you? So what did Google learn from sending 4 million envelopes (with a stamp) a year? Elad also shares his mantra about how marketing should work with the company's product and the opportunities to produce WOW moments in the customer experience, as part of the product that customers will eventually talk about and make a significant business impact. Enjoy!
  continue reading

29 episodios

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Manage episode 291908822 series 2922782
Contenido proporcionado por Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
(Episode Language: Hebrew) Hey friends, In this episode, Elad Simon, currently the CEO of Craft and formerly the VP of Google and Taboola, shares with us a number of successful campaigns that he ran at Google that were mainly offline campaigns. Yes, Google does offline campaigns too, so why not you? So what did Google learn from sending 4 million envelopes (with a stamp) a year? Elad also shares his mantra about how marketing should work with the company's product and the opportunities to produce WOW moments in the customer experience, as part of the product that customers will eventually talk about and make a significant business impact. Enjoy!
  continue reading

29 episodios

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