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Episode 19 Why SEO is Critical for Startup Founders Today, and Will it Be Tomorrow?
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Google continues to be the window to the internet. It is the intelligence that informs real time intentions, and what people are searching for. Great SEO continues for business to be the way to let search engines know that your business pages can answer people’s queries.
The advent of Generative AI can uplevel the playing field and create avenues for content creation, images, code, video. The speed at which original content creation – loved by search engines – can be created will have significant effects on SEO effectiveness. The larger impact may be to the threat to Google and its bread and butter? Will this be the technology to finally unseat the search engine giant?
And will it be the beginning to change the rules for building business awareness, traffic and ultimately revenue?
We welcomed Steve Taylor, Instructor at Schulich School of Business, who had some significant roots in Search. He started working with Search in the 1990s and has been one of the leaders at Yahoo! Search Marketing as well as iProspect and has seen the evolution of search engine marketing, with the rise of social media, influencer marketing and the multibillion-dollar ad technology industry. Steve took us through the importance of SEO and where it could evolve in the next decade.
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