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Madison Reed’s Tyler Wozny On the Future of Retail Personalization
Manage episode 326163229 series 3312337
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In this episode of Tech Transformation, we’re talking about the future of personalization – both in stores and online. We’re talking with Tyler Wozny, Chief Digital Officer for Madison Reed, the hair color brand and retailer that’s using technology to do some pretty awesome things in consumer engagement.
Listen as we dig into such topics as:
**Where it makes sense to use augmented reality – and where it can become a gimmick
**How Madison Reed is using machine learning to leverage its 20 million consumer profiles
**The KPIs it uses to measure success
**How it’s continuing to disrupt as larger CPGs level-up their own personalization capabilities
Why choosing a tech partner can sometimes feel a little bit like using Tinder.
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