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GNC CIO Scott Saeger On Hybrid Data Strategies and Mobile Futures

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Contenido proporcionado por CGT. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CGT o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode of Tech Transformation, we’re digging into some trade secrets with Scott Saeger, SVP and CIO of retailer GNC. Saeger shares why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure. He also talks about some of the new ways they’re using their mobile app to drive sales, and where they stand when it comes to their hybrid data strategy.

Listen to learn:

•Some of the recent consumer behavior changes that are proving to be sticky for GNC
•What this has meant from an IT perspective
•Details about GNC’s expanded partnership with Amazon
•Insight into how GNC views the potential of machine learning for demand forecasting
•Some of the biggest obstacles for GNC and some of the most promising things in its future
•What more people should know about being a retail CIO and some of the biggest misconceptions about the role

  continue reading

50 episodios

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iconCompartir
 
Manage episode 340479513 series 3312337
Contenido proporcionado por CGT. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CGT o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode of Tech Transformation, we’re digging into some trade secrets with Scott Saeger, SVP and CIO of retailer GNC. Saeger shares why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure. He also talks about some of the new ways they’re using their mobile app to drive sales, and where they stand when it comes to their hybrid data strategy.

Listen to learn:

•Some of the recent consumer behavior changes that are proving to be sticky for GNC
•What this has meant from an IT perspective
•Details about GNC’s expanded partnership with Amazon
•Insight into how GNC views the potential of machine learning for demand forecasting
•Some of the biggest obstacles for GNC and some of the most promising things in its future
•What more people should know about being a retail CIO and some of the biggest misconceptions about the role

  continue reading

50 episodios

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