))
The TikTok moment for Australia’s luxury retail sector
Manage episode 435457220 series 3496243
Contenido proporcionado por CBRE Australia. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CBRE Australia o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Luxury retail brands. They’re in demand in Australia right now and you might be surprised by who’s buying these high-end products. Forget the Boomers and Gen X, its Millennials and Gen Z who have a growing appetite for luxury, fuelled by their favourite influencers on TikTok and Instagram.
These younger consumers helped push luxury retail trade in Australia to a record $6.2 billion in 2023 and the smart retail landlords are taking note. To discuss the trends, we’re joined by Tomi Grainger - most recently the Creator Engagement Partnerships Lead at TikTok - and by CBRE’s Sheree Griff.
94 episodios
Compartir
