2: A Whole Chain of Useless Things To Get To Something Good

Talk into the Internet

#Tech #Scott Simpson #Steven Scott Foster

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

hace 10 años 1:01:32

MP3•Episodio en casa

Contenido proporcionado por Scott Simpson and Steven Scott Foster. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Scott Simpson and Steven Scott Foster o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Vegas Not using a phone as a phone Education Assassin’s Creed DJ Earworm album Apple RED iTunes Syncing Cyber Monday Unsafe drivers Wedding planning

6 episodios

Talk into the Internet

2: A Whole Chain of Useless Things To Get To Something Good

Talk into the Internet

published hace 10 años

MP3•Episodio en casa

Vegas Not using a phone as a phone Education Assassin’s Creed DJ Earworm album Apple RED iTunes Syncing Cyber Monday Unsafe drivers Wedding planning

6 episodios

#Tech #Scott Simpson #Steven Scott Foster

Todos los episodios

Talk into the Internet

1
6: Stop Covering Your Mouth When You Talk 37:38

hace 9 years37:38

37:38

Scott and Steven chat about the current state of streaming video content, problems with discoverability, and YouTube.

Talk into the Internet

1
5: Passively Available Everywhere 51:00

hace 10 years51:00

51:00

Topics: File Syncing setups Aperture to Lightroom, iPhoto and Photos. Scott likes Synology Home Database and "The Cloud" Apple's cloud progression How syncing should be Tech Giants building an ISP The obligatory Apple Car discussion Smartphones on TV Links: Synology Cloud stuff - https://www.synology.com/en-us/dsm/5.0/cloud_services ownCloud - https://owncloud.org…

Talk into the Internet

1
4: Things Relating to Half Goat People 1:12:26

hace 10 years1:12:26

1:12:26

Steven’s new desk setup Scott’s new mic setup (still far from perfect) Who takes over for Jon Stewart? Saturday Night Live Learning the basics Mentors and managers Eero Wifi

Talk into the Internet

1
3: It's Not a Toaster 33:28

hace 10 years33:28

33:28

Scott Projects Ten years of apple Wine fridge

Talk into the Internet

1
2: A Whole Chain of Useless Things To Get To Something Good 1:01:32

hace 10 years1:01:32

1:01:32

Vegas Not using a phone as a phone Education Assassin’s Creed DJ Earworm album Apple RED iTunes Syncing Cyber Monday Unsafe drivers Wedding planning

Talk into the Internet

1
1: Episode One (or Four?) 46:09

hace 10 years46:09