How AI Redefines Marketing Strategy: Winning in Marketing & Beyond with Jessica Hreha of Jasper

StrategyCast

AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your marketing game.
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==Let's Break It Down==

• 03:52 AI summit, piloting roadmap, VMware acquisition, team extension.
• 06:38 GPT 5's potential impact on AI usage.
• 11:09 AI's potential in marketing strategies and processes.
• 14:21 Colleagues came together for Marketing AI Council.
• 22:07 Analyzing Google's algorithm and improving page ranking.
• 25:39 Leaders must embrace change and take risks.
• 28:46 AI applications expanding in business; ethics crucial.
• 32:51 Define goals, understand hypothesis, document and analyze process.
• 36:35 Train team broadly, ensure tool proficiency, seek feedback.
• 37:35 Strategy and AI improve show performance significantly.

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