134 Mother’s Day: Role Models for Women

Sticky Brand Lab Podcast

Male and female entrepreneurs pursue entrepreneurship for more or less similar reasons. Yet, while the number of female owned businesses (252 million female entrepreneurs worldwide) has grown significantly, there’s still a lack of mentors and advisors guiding and offering support.
In this special Mother's Day episode, co-hosts Nola Boea and Lori Vajda discuss the role of female entrepreneurs, their vision, and goals, as well as share a special and inspiring story from a listener about a role model who inspired her.
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In This Episode You’ll Learn

• Findings from a survey on gender in entrepreneurship; are women underrepresented in entrepreneurship? Does it matter in 2023?
• What the key motivation for starting a business is and why it’s so different between men and women.
• Why owning their businesses is a viable way for women to create their own paths to success
• Why business owners need to embrace DIY marketing.

Key points Lori and Nola are sharing in this episode:
(01:43:23) In a study out of the UK asking young people to name a female entrepreneurial role model, this was the number of respondents who were able to do it. Hear if you guessed correctly.
(02:45:41) Successful female role models influence the next generation of children. As a mother and tech entrepreneur, founder and CEO, Noa Gadot had this to say about her mission.
(05:15:05) Our inspiring female role models and the opportunities these relationships created for us.
(08:27:80) Our decision to step out of our comfort zone, has a profound impact on our children and their friends, especially when they can see themselves in their heroes. Hear from Nikki Oden, a women-owned business leader and author who takes this to heart.
(10:42:68) Our special recognition sent in by Jamie Levin of J Levin Communications, honors mompreneur Shari Cedar
Resources
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Podcast Transcript