#121: Sara Baumann: Breaking The NFT Gender Gap With Entrepreneur Artist and Founder of Women & Weapons

Sticky Brand Lab Podcast

When Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases.
In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the challenges she’s faced, the gender gap in the space, and what’s next for this very creative and talented business woman.
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In This Episode You’ll Learn

• How artist Sara Baumann uses her creative talent to highlight female strength and power.
• Why artists see blockchain and its decentralized nature as an opportunity to break gender barriers.
• The business side of NFT/Web3 space.
• What’s next for the Women and Weapons project

Key points Lori and Nola are sharing in this episode:
(03:02:87) Why Sara has made it her mission to get more women, minorities, and anyone who is underrepresented into the Web3/NFT space
(07:13:38) The serendipitous tweet and how it solidified Sara’s artistic journey into the NFT space
(13:41:83) The inspiration for Women and Weapons was women of the mid-century era because of how they were not viewed as capable, courageous or brave.
(19:19:19) How to conceptualize the NFT business and brand using Women & Weapons as an example
(26:15:35) Tips for building a global marketplace on Web3/NFT
(30:17:67) The various insights that have helped informed the direction of the business and contributed to making make you a better entrepreneur, particularly in the Web3/NFT space
Resources
Women and Weapons -https://womenandweapons.io/
Instagram - https://www.instagram.com/womenandweapons/?hl=en
Opensea Women and Weapons - https://opensea.io/collection/womenandweapons
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