Ep. 158: Inbound-Led Outbound with Eric Quanstrom, Chief Marketing Officer at CIENCE

Startup Selling: Talking Sales with Scott Sambucci

Meet Eric Quanstrom, the Chief Marketing Officer at CIENCE, where he leads all marketing efforts from creating brand awareness to cultivating passionate fans. With a wealth of experience in marketing, digital media, technology, and strategy, Eric brings a unique perspective to his role.

Prior to joining CIENCE, Eric held various executive positions, including CMO at Pipeliner CRM, Nimble, and Sorenson Media. He also served as VP of Marketing at SightSpeed (acquired by Logitech, 2008), Director of Business DocuComp (acquired by DocsCorp), and West Coast head of the Fox Online Properties at News Corporation.

Eric holds an MBA in Marketing from San Francisco State University and a BA in Journalism from San Diego State University. As an Aztec, he takes pride in his alma mater's achievements.

Some of the topics that we covered are:

• Three ways you can do outbound

• • List Building

  • Intent led outbound

  • Inbound led outbound

• Working with an outsourcing agency

• • Ownership

  • Partnership

  • Readiness

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Links & Resources:

LinkedIn - https://www.linkedin.com/in/quanstrom/

Podcast: https://www.cience.com/podcast

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.