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Meghan Keaney Anderson, Head of Marketing at Jasper
Manage episode 416039095 series 3435683
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This conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the shift away from pure performance marketing towards a holistic approach to marketing that leans more heavily on brand for awareness and differentiation.
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