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Joining a startup as the first marketer with Manuela Bárcenas
Manage episode 356230958 series 3435683
Contenido proporcionado por Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado.
Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders.
In this episode Manuela shares:
- What she did in Year One
- Which investments Fellow made to build their brand
- How brand and growth intersected
Show Notes:
Follow Manuela Bárcenas on LinkedIn and Twitter.
Learn more about collaborative meeting app Fellow.
Thanks for listening!
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