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Idea Creation and WHY do anything : #ETIKPodcast 004
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I am so grateful that you’ve found your way to this episode and truly believe it has quality insight into how I operate my businesses, and what I do when an idea pops into my head!
We start out with a quick and fun conversation about “flipping channels” and how that is reflective of how our host sees his life (at least how he sees it today). We follow that by delving into the possible insanity of idea creation, challenges of selecting an idea to “just start” and setting goals using the S.M.A.R.T. methodology, around any new idea.
Additionally, we touch on the most important (at least to me) reason to pursue any business, personal venture or endeavor…WHY? This fundamental litmus test clears the unending barrage of scattered thoughts and allows me to focus on the intent behind everything that I do.
Lastly, I introduce one of my company’s backstory, by revealing the meaning behind the name, logo and brief history of myself and my partners relationship. As well as how one former mentor shaped my outlook and reverence for hard work, and never giving up on your aspirations!
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