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39 - What's Your Focus?
Manage episode 380404464 series 3467449
Contenido proporcionado por Jeremy Neisser. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jeremy Neisser o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The Summer Ball Summit highlighted the importance of constantly improving the fan experience in sports marketing. Teams are shifting their focus from solely making money to creating an unforgettable experience for fans. This shift involves enhancing in-game entertainment, social media engagement, and overall brand growth. The ultimate goal is to provide fans with an experience that exceeds their expectations and keeps them coming back. It is crucial for sports organizations to prioritize the fan experience and constantly reinvent and adjust their strategies to stay relevant and competitive.
Takeaways
- Teams are prioritizing the fan experience over solely making money.
- Enhancing in-game entertainment and social media engagement are key strategies.
- Creating an unforgettable experience for fans is the ultimate goal.
- Sports organizations must constantly reinvent and adjust their strategies to stay relevant and competitive.
Chapters
00:00 - Constantly Improving the Fan Experience
02:07 - Creating an Unforgettable Experience
03:00 - The Importance of Fan Experience
04:00 - Shifting Perspective to Focus on Fans
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