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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Andrew Ryan: Running FIBA Media
Manage episode 276596263 series 1924107
TOPICS
Reflections on the FIBA World Cup and how content led their growth strategy
The breadth of FIBA events throughout the year
Publishing 2000 games on their YouTube channel each year
The organisation of the content team
Defining the content strategy of FIBA media
Closing the gap between media teams and broadcast partners
Working with influencers/players to mutually build their brands
FIBA's approach to multi-lingual content
The challenge of acting holistically with different internal media agencies
Balancing FIBA's OTT product with live media rights
Personalisation of OTT - where they are and where they are trying to get to in five years
The trust factor that allows sports to positively exploit data
Using 3x3 to grow the game
Where esports fits in FIBA's future
94 episodios
Manage episode 276596263 series 1924107
TOPICS
Reflections on the FIBA World Cup and how content led their growth strategy
The breadth of FIBA events throughout the year
Publishing 2000 games on their YouTube channel each year
The organisation of the content team
Defining the content strategy of FIBA media
Closing the gap between media teams and broadcast partners
Working with influencers/players to mutually build their brands
FIBA's approach to multi-lingual content
The challenge of acting holistically with different internal media agencies
Balancing FIBA's OTT product with live media rights
Personalisation of OTT - where they are and where they are trying to get to in five years
The trust factor that allows sports to positively exploit data
Using 3x3 to grow the game
Where esports fits in FIBA's future
94 episodios
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