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Kyle Christensen: CRO & CMO for Splash, Inc
Manage episode 428284634 series 3585683
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There’s been so much change so quickly in sports business that there’s a bunch of stuff that seems normal now that I wouldn’t have even believed possible just 10 years ago. Paying college athletes. Watching games on your phone. Pro teams in Vegas.
And there’s online gaming, a market that is currently estimated at about $10B a year, and is projected to grow by 12% annually through the end of this decade.
That kind of growth is what puts a gleam in the eye of this episodes guest, Kyle Christensen, the Chief Revenue and Marketing Officer of Splash, Inc.
With a rapidly growing user base that recently surpassed 2 million, Splash is turning heads in the online gaming industry with a social approach to their contests. It’s a strategy that falls right in the wheelhouse for Christensen, a veteran of the entertainment and social media industries.
In our conversation, we talk about how his experiences at companies like Warner Brothers, Meta and Netflix prepared him for taking the reins at Splash. We also go into how Splash is differentiating themselves from the industry’s biggest players, what draws him to companies that like to throw bricks through the windows of the status quo, and why maybe breaking down that firewall between personal and business is a good idea.
And if you’ve ever wondered what it’s like to incur the wrath of hard core comic book fans, he’ll let you know what that’s like, too.
Just a heads up, there’s some explicit language in this episode.
ABOUT THIS PODCAST
The 1-on-1: Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports.
Website: adcpartners.com/podcast
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Youtube: @adcpartners
YOUR HOST
Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.
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