The Future CEO is the CMO
M4A•Episodio en casa
Manage episode 179258426 series 1256291
Contenido proporcionado por Spark This. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Spark This o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company. Head of Strategy Marco Iannucci joins to explain where CEOs have come from in the past, what has changed in marketing, and why the future CEO is the CMO. Share your thoughts on who makes the best CEO and ask your questions by tweeting us @sparkpr.
…
continue reading
7 episodios