#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson
MP3•Episodio en casa
Manage episode 428992525 series 3326218
Contenido proporcionado por Mekanism and Jason Harris and Jason Harris. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mekanism and Jason Harris and Jason Harris o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world.
Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand department at Yahoo and worked his way to leading the entire team. Shortly after, he found himself as a top social media influencer. Now, Spencer is crafting a new beverage for and by the queer community.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
…
continue reading
Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand department at Yahoo and worked his way to leading the entire team. Shortly after, he found himself as a top social media influencer. Now, Spencer is crafting a new beverage for and by the queer community.
In today’s episode, you’ll learn:
- How brands can create products that serve an established community rather than trying to build one from scratch
- Why many younger audiences expect brands to be mission and purpose-driven before they become consumers
- Why connecting and engaging with your audience in organic ways is like rocket fuel for growth
Brought to you by Mekanism.
94 episodios